Yahritza y Su Esencia are a great example of the the strength of Latino music in the US, and the way regional Latin American musical styles are being re-imagined by U.S. Latino communities.  And they are a good example of how social media can sometimes allow talented artists to gain national attention: Yahritza e Su Esencia were first discovered when a song cover they recorded went viral on TikTok.

The band is comprised of a trio of siblings from Yakima, Washington: Yahritza (the singer) is 15.  Their family migrated from Michoacán, Mexico to work in the fruit farms of Washington State.   Yahritza and her brothers grew up listening to their father and uncles’ Mexican music.  They use instruments like bajoloche and 12-string guitar to create beautiful ballads that highlight the emotions of youth: first love, breakups, and friendship.